Trash the Paper and Try Bar TV Advertising

 


Are you tired of papering your walls with signs? Ads for new beverages, meat raffles, trivia night; it never ends!  Here’s the kicker- those ads you are putting up on the wall…your guests look at them once or twice and then will never notice them again.

What if I told you that you can take down those ads and have nice, clean-looking walls? Well, you can, with in-house bar TV advertising. Now, I’m not talking about the digital signs in the bathroom; I am talking about using those giant TVs you have all over the place to get your message across to your customers. You have TVs, right? Put them to use to help you advertise!

For starters, let’s get something out of the way. I wanna talk about local, “community advertising”. Someone may walk into your bar and offer you free advertising and a free TV- yay, it’s free, and yes, they put a TV in for you for free. But, they also run ads for places all around your area, diluting your content in a pool of ads for Joe’s Lawn Service down the street and the local beauty shop. You’ll get maybe one or two ads every 10 minutes. Suddenly, that free TV is a waste of space, and you still have to put paper ads up all over your walls to get messages out to your customers.

If you want to reach your guests, in-house digital marketing is what you want. What is it? It’s advertising created for your bar and only for your bar. 

What can you advertise? Anything you want. I have created content for:

  • food- specials and try new menu items, 
  • drinks- happy hour, specials, new cocktails or beverages
  • events- bingo, meat raffles, trivia, music, 
  • sports schedule

How it's done...for most services, you’ll get a player that plugs into an HDMI port on your TV. The player will connect to the internet via WI-FI. Content is created and sent it to the player. It can be updated promptly, keeping your guests informed of what’s going on at your place. 

Using a dedicated TV is the best way to go, but you can always designate a TV to use, flip it to the game when needed, and then flip it back to your digital marketing player when the game is over.

Your guests are parked in their seats, socializing, talking, hanging out...do you think their reading the walls? NO! They are watching the TVs! So, use the TVs to advertise to them!

If you want to talk about how in-house digital marketing can help you, send me an email. I am happy to give you some ideas - MVP@mendotavalley.com.

Molly 

 

Check out what we do at: https://mendotavalley.com/digital-media 

 

 

Comments

Post a Comment

Popular posts from this blog

Play That Funky Music! On a TouchTunes Jukebox!

Image
         So you bought a bar. You want to create a fun atmosphere? Pump up the volume with music! Good music is a great way to set the mood and pack the bar with patrons.  The best way to get that music is from a TouchTunes digital jukebox. Here are some reasons why TouchTunes will rock your bar: FREE REVENUE. Install TouchTunes and let your guest pay to play the music they want to hear. You'll make money from them doing it. Whether they walk up to the jukebox and select songs or they play them from the TouchTunes app on their phone, you'll see dollar signs. TouchTunes has a state of the art mobile app which allows users to create playlists and queue up their favorite songs all the while rewarding them and encouraging them to play more music.  Save money- with TouchTunes, you don't need to pay for bands to play every night. Hire bands for special occasions and let your patrons be the DJ the rest of the time.   Music Catalog- TouchTunes has a ...
Read more

Welcome to The Pulse: Connecting Hospitality, Community, and Possibility

  Welcome to The Pulse: Connecting Hospitality, Community, and Possibility In an age defined by algorithms and automation, there remains something deeply irreplaceable about gathering around a table. A cold drink shared among friends. The hum of laughter echoing off old brick walls. The kind of eye contact that says, “I see you.” These moments don’t happen in code—they happen in bars, restaurants, and community venues that serve far more than food or entertainment. They serve connection. At Mendota Valley Amusement, Inc., we believe deeply in the power of these spaces. Not just as businesses, but as beating hearts of their neighborhoods. That’s why we’re launching   The Pulse —a new blog dedicated to the people who make hospitality happen, and the places where connection comes to life. Whether you're a bar owner navigating changing customer expectations, a restaurant manager juggling entertainment options and margins, or a general manager scouting strategies to drive foot traf...
Read more